Now we're getting somewhere. Don't get me wrong, I love learning about harmonious chroma as much as the next guy, but this is my wheelhouse. I love typography. I am aware of how dorky that sentence is, but I couldn't care less. The idea of evoking an emotion just from lettering alone is such an interesting idea to me. Just seeing the thumbnail for the Sony Music Timeline video made me excited. The fact there approximately a billion different faces being used on that wall, but they still play well together is just really cool to me. I want to do things like that. I like the aesthetic of mid-1800's woodblock lettering because it is so bold and evocative on its own, and they use a bunch of that in this video. I love the subject matter, I love how every name is a piece unto itself, I love how there are only like 3 colors. It's basically perfect.
This is where I am comfortable with design.
As for the From Paper to Screen video, I wasn't crazy about it when it started. I mean it looked great, but there wasn't much of substance. When it made the transition to talking about film I got more interested. I also love how Saul Bass is roundly treated as the Michael Jordan of animated typography. Which, I mean, he is, but I just think it's fun to see other's hero worship. It followed the conventions of every version of film type there is and looked great too. I had the vague feeling that English might not be the creator's first language, but that wasn't a big deal.
Also, I think it's funny how like every artsy video is hosted by Vimeo. It's a great video site, but I can never get over the fact that it was founded by the same guys who founded CollegeHumor.
Moral of the story: more type related things, please.
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